Allying corporate processes to the management of agribusiness brings good results
One of the key factors for success at the Paraná Wooed Group is the implementation of productive processes from its very beginning, when the forests were still being formed. From the moment the physician João Luiz Garcia de Faria decided to invest in the development of his own forests – and the derived companies that arose from such initiative -, everything was planned in details to imprint an efficient and corporate management to the field. “Agribusiness in the region has been requesting efficient productive processes. I decided to treat the business as a company, with calculations, expenses, income, cash flow, profit margin in relation to the market. And it worked”, he said.
From that point, all the activities from the group started having strategic planning, investment in technology, and professionalization of local labor. Garcia de Faria applied the farm-company concept, seeking to reduce costs and increase profits. “The farmer, the cattle raiser did not have that. He did not see himself as a rural entrepreneur. However, he depends on that to live and, therefore, the farm must be considered as a company, since it has to be profitable, regardless of any other factor”, he explains.
According to him, the key secret is having trained and committed personnel. “The whole team has to be involved in the processes”, he states. One of the ways Paraná Wood Group found regarding engagement is the participation in results and profit sharing. “But the beauty of it all is to join this empirical part of knowledge of the rural men with the development of management processes. The practice they have is something quite impressive. When one allies management to all of that, the result is simply spectacular”, he declares. In his own words, these experiences instigate new corporate flights and entrepreneurs.